Have you ever walked into a well-known store and been greeted by a distinct scent that instantly reminded you of that brand? The luxurious leathery aroma of an interior decorating store, the soft floral embrace of a maternity boutique, or the fresh, energetic notes in a millennial-focused shop—these scents become part of a brand’s identity. I’m sure you are thinking of a few brands right now!
No matter the size of your business, having a signature scent is a powerful marketing tool that enhances brand recognition and customer loyalty. Studies show that scent branding can increase brand recognition by up to 80% and boost customer spending by as much as 20%. A signature scent creates a multi-sensory experience that allows customers to recognise your brand even before they see your logo or signage.
How to Find Your Brand’s Signature Scent
Finding the perfect fragrance for your brand starts with understanding your target market.
Bright Definition: A target market is a specific group of customers most likely to be attracted to your brand and products. It is defined by various demographic factors such as age, lifestyle, gender, and geographical location. To maximise effectiveness, a brand should tailor its marketing efforts to this audience, keeping their preferences and needs at the core of its strategy.
Different scents evoke different emotions, and choosing the right one can leave a lasting impression on your customers. First, get to know Brightpack's Fragrance Wheel! It provides a great overview of the different fragrance families, how they're grouped, and the diverse scents we offer within each one. Each family has its own unique personality- explore them below!
Baby Boomers (61-79 years old) – Luxurious & Sophisticated
Research suggests that older generations are drawn to rich, smooth, and comforting scents that evoke nostalgia and quality. If your brand caters to Baby Boomers, consider our Woody Fragrance Oil Range, which includes deep, warm scents that exude elegance and refinement. Our Leather Bonfire Fragrance Oil is a top-seller among these customers!
Millennials (29-44 years old) – Fresh and Energising
If your business targets younger consumers, a modern, refreshing scent is the way to go. Studies reveal that citrus-based scents can increase energy and alertness, making them a popular choice for younger demographics. Explore our Fresh Scent Collection, featuring options like Sweet Citrus and Black Pepper—a scent designed to make customers feel refreshed and inspired.
Gen X: Nurturers & Homemakers – Floral & Comforting (45-60 years old)
Does your brand attract caregivers, homemakers, or those who appreciate a cozy and nurturing environment? Soft floral scents provide warmth and relaxation, making them the perfect choice. Try subtle yet elegant fragrances like Butter Cream or Gelsoft to create a romantic and welcoming atmosphere.
Gen Z: Creatives & Dreamers – Exotic & Intriguing(13-28 years old)
Are your customers artists, designers, or free-spirited individuals who love unique sensory experiences? Research suggests that oriental and exotic scents can enhance creativity and relaxation. Our Oriental Scent Collection, including Oriental Nights and Coco Cabana, offers bold and inspiring fragrance options that will captivate creative minds.
A signature scent is more than just a pleasant fragrance—it’s a powerful branding tool that can make your business unforgettable. Studies indicate that 75% of emotions are triggered by scent, making it one of the most effective ways to build a strong brand identity. Whether you’re aiming for sophistication, freshness, comfort, or creativity, choosing the right scent will help strengthen customer loyalty and increase brand recall.
Start crafting your brand’s unique scent today and create an unforgettable customer experience!